Aria Agency.

Why I made it

Aria needed an identity that stayed consistent across every channel: digital, print and social media. A brand that changes its look with every post loses strength, and the goal was to avoid that from the start.

The idea

Create more than a logo: a complete system, with defined colors, a typographic hierarchy and usage rules, so anyone on the team could produce a piece without straying from the brand.

Creative process

I started by understanding what Aria wanted to convey and to whom. From there I defined the logo, the color system and the typographic hierarchy, and tested everything on real applications: screens, print and posts.

In the end, it all became a brand book that documents the visual guidelines. It is the document that stays with the brand after I am no longer on the project.

Decisions I made

• A system, not just a logoColors, typography and rules designed together.
• Complete typographic hierarchyHeading, subheading and body defined for each format.
• Usage manualWritten guidelines to ensure consistency across the brand's channels.