IBA Estúdio.

Why I made it

When IBA became my studio, it needed a home of its own. Until then the services were mixed into my personal portfolio, and people looking for a studio want to quickly understand what it solves, how it works and how long it takes.

The idea

Organize the studio into three areas: web development and systems, AI built into processes, and operations automation. Each one explained by the problem it solves: customer service that answers after hours, a report that puts itself together, no one retyping the same order three times.

And show how a project moves from start to finish: conversation, proposal, development in stages and delivery. With the commitments in writing: scope and timeline in writing, you talk to the people who build it, and you get adjustments after delivery.

Creative process

The hardest part was the copy, not the code. I rewrote it many times to remove technical jargon and speak the language of people who run a business. Nobody wakes up wanting "an n8n automation"; they want to stop copying spreadsheets.

Visually, I followed IBA's identity and used Framer Motion to reveal content calmly as people scroll. The site also has a blog, policy pages and direct contact via WhatsApp, which is where clients already are.

Decisions I made

• React + TailwindAn SPA that is easy to grow, with components reused across pages and the blog.
• Nothing made upNo vanity numbers or fake case studies. The site promises what the studio delivers.
• WhatsApp as the channelThe conversation starts where the client already is, and continues in the same place after delivery.
• SEO from the startSo that people looking for these services in Porto Alegre find IBA.